Genre of film: Horror
Codes and conventions: Some conventions of a horror film are to use the technical and symbolic codes of low key lighting, blood/gore and interesting/scary costumes. These in return create suspense and gives realism to the film, making it more enjoyable for the viewer.
Key signifiers:
Denotative levels of meaning: A severed hand has been left bleeding in a snowy surrounding.
Connotative levels of meaning: Snowy surroundings are often linked to Christmas and happy cheerful times, but by putting such a harsh image into this surrounding, it appears to show quite the opposite, that it may be a cold heartless place to be. Also, the use of the severed hand itself shows that the level of violence with the situation is high, as the state of the hand clearly shows that it was not a mere accident that it was dismembered from the rest of the body, and was most likely taken by force.
What the poster communicates to the audience: The poster to this film gives a very basic communication, that things might not be what they seem, and that the audience should expect high gore aspects, and morbidity.
Key signifiers:
Denotative levels of meaning: A severed hand has been left bleeding in a snowy surrounding.
Connotative levels of meaning: Snowy surroundings are often linked to Christmas and happy cheerful times, but by putting such a harsh image into this surrounding, it appears to show quite the opposite, that it may be a cold heartless place to be. Also, the use of the severed hand itself shows that the level of violence with the situation is high, as the state of the hand clearly shows that it was not a mere accident that it was dismembered from the rest of the body, and was most likely taken by force.
What the poster communicates to the audience: The poster to this film gives a very basic communication, that things might not be what they seem, and that the audience should expect high gore aspects, and morbidity.
Also, I have chosen this film poster as my example, as our own movie opening, will be similar to said film.
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